As social media users increasing day by day, social media marketing has become an essential part for businesses. Preference for social media platforms also changes with the time and so the choice of business. Instagram now has over 800 million monthly active users and becoming the most popular social media channel around the world.
Businesses have started showing their presence on Instagram as they know it’s worth investing their time and efforts on this platform. If you’re wondering about the benefits Instagram can offer to your business, let’s have a look at the advantages of being on Instagram for businesses.
Instagram has High Engagement Rates
Instagram posts receive more engagement than any other social media channel. In fact, posts with at least one hashtag get approx. 12% more engagement than posts without a hashtag. While organic reach on Facebook decreasing day by day, Instagram is the platform where marketers can receive great engagement on their posts without advertising.
Instagram users are much more engaged with the brands too. 68% of Instagram users engage with brands regularly compared to only 32% of Facebook users. These high engagement rates are absolutely great for being on Instagram as a business.
Instagram Users are More Likely to Purchase Online
Sales are most important for any business to strive. The good thing is, Instagram users are 70% more likely to make a purchase than others. In fact, over 30% of Instagram users have used the app to purchase a product online. Businesses can find lots of potential customers that are ready to interact with brands.
Around 75% of Instagram users act on ads such as visiting the website, clicking on buy now button, etc. This can be useful for retargeting purposes and businesses can increase their sales.
Instagram Ads has Advanced Targeting Options
When it comes to advertising on Instagram, there are so many targeting options available similar to Facebook. After all, Instagram is a subsidiary of Facebook. Businesses can advertise to people by their age, interests, behavior, location, etc. on Instagram.
You can reach to the specific target audience using the advanced options and can also use retargeting like Facebook. With the use of such abilities, businesses can achieve more great results on Instagram.
Instagram Provides Useful Analytics
Instagram also provides deep tracking and analytics features which is very beneficial for advertisers as it helps checking the effectiveness of their campaigns easily. You can check link clicks, lead conversions and every other detail as per the campaign.
Businesses can also check followers count & other engagement activities. They can use such tracking and analytics capabilities to make their campaigns more effective and achieve their goals with Instagram advertising.
Instagram Helps Build Loyal Audience
One of the best benefits of Instagram for businesses is, it helps you stay connected with your followers organically. You don’t need advertising to reach your followers, something which Facebook lacks.
Instagram makes a strong connection between the brand and its followers which ultimately helps to build loyal audience for the brand. Whenever a user follows a business, it suggests they want to see its posts. This initial interest can be taken forward to build a strong relationship.
Those are the top benefits of Instagram for businesses and we’re sure that it clears you why a business needs to be on Instagram. Social media has many abilities and Instagram is a great platform for businesses to reach new customers and build their brand.