Instagram is a great opportunity for businesses to connect with their audiences. It has approximately 2 million monthly advertisers which make Instagram a great social platform for small and medium businesses to target a qualified audience. But setting up ads on Instagram requires a lot of thought. You must think about a lot of aspects like who should be your targeted audience, what content should be shown in your ad copy etc.

You must include a lot of technical aspects in your ad copy. To set up your ad initially, you need accurate and step by step guidelines that you will learn in this article below:

Step 1: Set Your Goal

To start setting up your Instagram ad campaign, the very first step that you have to take is to choose your goal. You must concentrate on the stuff you want to sell or promote. There is no point in spending your budget on an Instagram advertising campaign if you are not sure exactly which products to highlight. Choose whether you want to focus your advertising on increasing your sales or gaining visibility.

Step 2: Choose Your Target Audience

The second step after setting your goal is to set your target audience. For this start by analyzing your Instagram followers. Based on this information, you can more easily target niche audiences and more precisely segment your advertising messages. Your target audience, your goal, and the format of your ad are interrelated items. You cannot define a target audience if you do not have a particular goal to reach.

Step 3: Choose Ad Format

After defining your goals and audience, choose the ad format for your campaign. The Instagram ads come in several forms as well as sizes. So, you will be able to choose the ad that best suits your audience, your goal, and your message. You can choose between image, video, carousel, or story ads.

Step 4: Advertising Design

Once you’ve set your Instagram advertising campaign goal, your target audience, and the advertising format you will use, it’s time to work on creating your message. You have to choose the tone, images, text, and call to action.

Make sure that you keep your message direct and concise. You must include your brand’s logo in your ad design because It’s very important to strengthen the recognition of your brand. To guide your audience to act you should include a call to action also.

Step 5: Budget Selection

It’s a fact that the budget varies from company to company and campaign to campaign. But if it’s your first campaign, you should start with a budget that’s quite economical. The lessons you will learn from your first campaign will help you refine your budget.

Step 6: Measure Your Success

You need to keep track of your progress towards achieving your goals. The numbers that can help you determine whether your campaign was a success comes from various places and whether you’re satisfied with your Instagram ad campaign’s performance or not.

It’s natural for your first Instagram ad campaign to be a bit of a learning curve, but these tips will help you get great results, regardless of your campaign experience.